Inspired by the youth of America, vintage-inspired fashion, Hollywood stardom, and motorcycle and tattoo culture, it is no surprise that Audigier was motivated by the artwork of Ed Hardy, the “godfather of tattoo”, then purchased the rights to his artwork in order to bring tattoo culture into the world of fashion.
Since December 2004, Audigier has already brought legendary tattoo genius Ed Hardy to new heights. The cleverly designed t-shirts, denim and accessories reflect Audigier’s own fast-paced lifestyle and passion for color. To date, Audigier has signed the Ed Hardy motorcycle manufacturing deal, produced and distributed the collectible Ed Hardy energy drink, launched a brand new retail store on Melrose, obtained full international distribution of the Ed Hardy lifestyle brand, and generated over $5M in sales to date. Needless to say, Audigier will launch more than four new Ed Hardy lifestyle product categories in the coming year, including housewares.
Jon Gosselin to Design Children’s Clothing with Ed Hardy’s Christian Audigier :
It’s a bromance you just didn’t see coming. Ed Hardy fashion auteur Christian Audigier and his wife Ira were relaxing on their yacht in Saint Tropez over the weekend. Their special guests? Jon Gosseling of “Jon and Kate Plus Eight” fame and his new girlfriend, 22-year-old Hailey Glassman. Glassman is the daughter of Kate’s one-time plastic surgeon featured on the reality show.
The tattooo inspired fashion line has long been a favorite of the newly separated father of eight, and he is frequently photographed wearing the designer’s duds. Now the two will team up to create a line of clothing for kids. Audigier said he approached Gosselin with the idea after he noticed the reality star often sporting his creations on the TLC reality series. In addition, Gosselin’s eight kids will model the new clothing line in ads this fall, People reported.
“He’s huge,” Audigier said about Gosselin. “Everyone knows this family. And everyone will know our clothes. They’ll be fun, easy clothes for kids.” Jon is so attached to the Ed Hardy look, he is currently featured on the company’s website.
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