Thursday, December 9, 2010

Mtv Ecolution | a movement towards greener India

Woodland Mtv Ecolution - first digital CSR initiative which envisions a greener India. This movement aims to develop an eco-conscience in you. The idea is simple - for every tree planted online, we will plant one on the ground.

India has 68 million hectares of forest - the 10th largest in the world. The government's National Action Plan aims to expand forest cover from the current 23% to 33% of India's territory. That would require India to afforest of 6 million hectares of degraded forest land.

You can join the movement at : http://mtv.in.com/ecolution/ecolution.php

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